THE AUTOGRAPH
To celebrate 150 years of pioneering in the beer industry, Beck’s took a leap into the unknown by handing over complete control of their anniversary beer to A.I. - Bold move as some people find it a little controversial -
DESIGN EXPLORATION
We pioneered compound prompting. An innovative system that uses every prompt and answer from AI to form the next one. That's how this technology learned from every brief task and delivered from the recipe to the design.
FINAL DESIGN
BRANDING
AI was in charge; we asked for a futuristic pack, and this technology created this limited-edition beer; we were sure to keep it on track and produce it.
CONTENT
When it was time to create the advertising campaign, we wanted to bring a futuristic vision where people enjoy Beck's. AI crafted every detail, and yes, we had an extra finger here and there.
TVC
AI was in charge; we asked for a futuristic pack, and this technology created this limited-edition beer; we were sure to keep it on track and produce it.
BEAT THE GLITCH
BEAT THE GLITCH
