BECK’S AUTONOMOUS

To celebrate 150 years of pioneering in the beer industry, Beck’s took a leap into the unknown by handing over complete control of their anniversary beer to A.I. - Bold move as some people find it a little controversial -

HOW IT WORKED

We pioneered compound prompting. An innovative system that uses every prompt and answer from AI to form the next one. That's how this technology learned from every brief task and delivered from the recipe to the design.

PACKAGING

AI was in charge; we asked for a futuristic pack, and this technology created this limited-edition beer; we were sure to keep it on track and produce it.

SOCIAL CONTENT

When it was time to create the advertising campaign, we wanted to bring a futuristic vision where people enjoy Beck's. AI crafted every detail, and yes, we had an extra finger here and there.