FRITES ARTOIS

Stella Artois wanted to connect with a new country and audience; we decided not to do just another advertising campaign. We transformed the brand into a gastronomic and design experience: Frites Artois, a place to enjoy amazing food, good company, legendary design & the best international lager.

BRANDING

We built the brand around the Frites icon, stretching it to live in different formats and coexist seamlessly with the world of Stella Artois. We created a robust brand toolkit for countries like South Korea and Mexico to open their own Frites Artois.

ARCHITECTURE

We drew inspiration from Belgian Art Nouveau for the facade as the traditional Frites and Stella Artois originate from that country. But inside, we wanted to fill the space with local street art. The union of two worlds.

FOOD STYLING

We collaborated with the chef to offer a menu featuring traditional Belgian cuisine with the best local plates, a fusion immersed in the Stella Artois tabletop universe.