When fast food fails to deliver, the disappointment doesn't stop at the door. People take their frustrations online, sharing their delivery disasters with the world. We turned these real-life food fails into an opportunity for Knorr, giving people Walmart vouchers to buy fresh ingredients and showing that when takeout lets you down, your own kitchen can deliver something better.

DELIVER BETTER

PRINT & OOH

We turned the very photos people had posted on social media to complain about their delivery fails into our print and OOH campaign. Blurry, pixelated images and unappetising meals became our best proof point: nothing beats a home-cooked meal.