TIENDA CERCA
In Colombia, small, family-run shops account for 52% of the mass consumer market. A century-old retail tradition that had barely changed was suddenly at risk in 2020, when 23% of these stores were forced to close during lockdowns.
HOW IT WORKED
We brought local family-run shops into the digital world by listing them on Google Maps and enabling customers to order directly through our website and WhatsApp.
After bringing more than 60,000 stores onto the platform, our model began spreading across Latin America, reaching 9 countries and helping up to 500,000 families.
RECOGNITION
